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Local SEO the way Google actually wants it (and what we refuse to do)
How we run local SEO inside Google's published rules, the grid numbers from ten months of it, and the three tactics we turned down this month.
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How we actually do the work, numbers and all.
Written by Matt, with the trade-offs and the months that went sideways left in. If a post has a result in it, the engagement window is named and the method is on the page.
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