Channels are the easy part. The hard part is the offer, the follow up, and who owns the number. That is a leadership job, and most owners are doing it at ten at night between everything else.
No obligation. The first call is a plan, whether or not you hire us.
Matt holds the ClickFunnels Two Comma Club award from 2019, for taking a local dental practice past seven figures a year on Facebook and Instagram ads.
90 day plan
Who owns what, and when it goes live.
Live
Live
Now
Now
Next
NextSample plan, illustrative only. Yours is written after the audit.
What is included
Most fractional arrangements are advice. This one is advice plus the team that carries it out, which is the only version that changes a number.
Nothing downstream fixes a weak offer. Before we spend on a channel we pressure-test what you sell, to whom, and at what margin.
A 90 day plan with an owner and a date on every line. If a plan needs a slide deck to explain it, nobody will follow it in week six.
This is the difference. You are not buying a monthly call with someone who then hands you a task list. The same arrangement covers the doing.
Deciding what not to fund is most of the job. Every quarter the mix moves toward what produced booked work and away from what did not.
Most local businesses do not have a lead problem. They have a follow-up problem, and it is invisible until somebody counts.
A standing monthly review on booked work, with somebody senior accountable for it. That accountability is what you are really hiring.
The process
Diagnosis before prescription. The first month is deliberately quiet on spend.
Where leads come from now, what they cost, what converts, and what happens after somebody calls. Usually the surprise is in that last part.
One page, 90 days, an owner and a date on every line, and an explicit list of what we are choosing not to do this quarter.
The team ships against the board and you can see the board. No monthly mystery followed by a report that explains what you already suspected.
What produced booked work gets more. What did not gets cut or fixed, out loud, with the reasoning written down for next quarter.
Proof
One long multi-channel engagement and one current client, both run the way this page describes.
Matt held the marketing lead seat for this group for years: the offer, the funnel, the ad accounts, and the search program, all under one plan rather than four vendors.
The practice crossed seven figures a year on that work, and it is the engagement the ClickFunnels Two Comma Club award was given for.
Anonymized client, multi-year engagement. Past results are not a promise of future results.
Two offices, two profiles, one name, and one plan covering the site, the profiles, the content, and the reporting. Nothing here was a clever tactic.
It was a sequence, held to for ten months, with somebody accountable for the number each month.
Grid scans October 2025 to August 2026. Past results are not a promise of future results.
Questions
Owns the growth number instead of advising on it. That means the offer, the channel mix, the budget, the follow-up system, and one monthly review where somebody senior says what worked and what did not.
In our version the same arrangement covers the execution, so you are not left holding a task list.
The comparison that matters is one junior in-house marketer, not a full-time chief marketing officer. A junior hire needs training, a manager, and a strategy handed to them.
This gives you the strategy and the team for less than that hire, which is the whole reason the model exists. Figures come after a conversation, not off a web page.
An agency runs the channel you bought and reports on that channel.
A marketing lead decides which channel you should be buying, tells you when to stop buying one, and looks at your follow-up and your offer even though neither is billable.
We do both, and the second one is where the money usually is.
A small human team directing an AI workforce. Matt holds the marketing lead seat and the strategy.
The agents handle research, drafting, monitoring, and reporting at a volume a team this size could not otherwise cover, and the human operators direct the work and stay accountable for it.
The faces on the plan board are those agents, and they are AI-generated images rather than photographs.
Businesses that want a pair of hands rather than a decision maker, owners who will not hand over the offer, and anyone whose fulfilment cannot absorb more work.
We also turn down anyone expecting results in thirty days. If you want somebody to run the ads you already decided on, hire a specialist and keep your money.
Free 30 minute call. We map where your leads come from, what they cost, and what happens after somebody calls. You leave with the first 90 days written down whether or not you hire us.
