Alvarez Plumbing4.9 (127) Plumbers12+ years in business Serves IrvineOpen now Screened
Service
Local Services Ads, set up right and managed weekly.
The screened listing sits above everything else on a phone and you pay per lead instead of per click. Getting badged is the hard part. Keeping the lead cost sane after that is the ongoing part.
No obligation. We will tell you first whether your trade is even eligible.
Screened listing
Top of the phone screen, charged per lead.
Sponsored Plumbers | Irvine
Vantage Rooter and Drain4.8 (312) Plumbers9+ years in business Serves IrvineOpen 24 hours Screened
Anatomy matched to a real listing captured 2026-09-12. Badge is our own shield, not the platform’s licensed mark. Fictional advertisers. Illustrative only.
What is included
Six things, every month.
This channel is mostly paperwork and vigilance. Both are unglamorous, and both are the whole job.
Screening and verification
License, insurance, business registration, and background checks. Most applications stall on a document mismatch nobody explains.
- Google local services ads setup handled end to end
- License and insurance documents prepared to their format
- Follow up on stalled verifications until the badge appears
Job types and service area
Leaving every job type switched on is the fastest way to pay for work you do not want. We turn off what you would decline anyway.
- Lsa management for contractors, job types matched to your crew
- Service area drawn to real drive time, not a zip code list
- Hours set to when someone genuinely answers
Disputes filed weekly
Wrong numbers, out of area calls, and people looking for a job all get charged unless somebody disputes them inside the window.
- Every lead reviewed and disputed within 48 hours
- Recordings and notes attached so the credit actually lands
- A monthly tally of what was filed and what came back
Review velocity
Ranking inside the screened unit leans on review count and recency harder than almost anything else you control.
- Request flows timed to the job, by text and email
- Responses written for every review, good or bad
- Reviews collected through the channel that counts for the badge
Speed to lead
A missed call in this channel is a paid lead thrown away. Response time also feeds the ranking, so slowness costs you twice.
- Missed call alerts and a text-back fallback
- Booking requests routed to a person, not a shared inbox
- Answer rate reported every month alongside lead cost
Budget and bid management
Weekly budget is not a set and forget field. Seasonality, competitor entries, and your own capacity all move what it should be.
- Weekly budget reviewed against your actual crew capacity
- Bidding mode chosen deliberately, not left on the default
- Paused rather than wasted when you are already booked out
The process
What the first 90 days look like.
Verification sets the pace. Everything else waits on it.
Eligibility and documents
We confirm your trade qualifies in your area, then collect license, insurance, and registration in the exact format the review team wants.
Screening and badge
Background checks run, the profile gets built out properly, and we chase anything that stalls. Two to four weeks is normal, and delays are usually a document, not a decision.
Live, small, and watched
Budget starts low. Every lead is listened to, categorized, and disputed if it should not have been charged. This is where lead cost is really set.
Scale on answer rate
Once your answer rate and review velocity hold, budget goes up. If either slips, we hold it there and tell you why rather than quietly spending more.
Proof
Proof from the categories this channel serves.
Both results below came from local SEO work, not from paid leads. We label which service produced a number rather than letting a page imply it.
A practice group that grew past seven figures a year on campaigns Matt ran
A multi-location practice group in Orange County, one of the eligible categories for the screened program.
Matt ran its local search and paid social for years, it took first-page positions county-wide and city by city, and the practice crossed seven figures a year on that work.
It is also the engagement behind the Two Comma Club award in 2019.
Page 1Positions held county-wide and city by city
2019ClickFunnels Two Comma Club, awarded on this work
MultiLocations run under one lead system
Anonymized client, multi-year engagement, local SEO and paid social. Past results are not a promise of future results.
Profile discipline across a multi-location group
The screened program ranks on the same things a good business profile does: complete details, real coverage, and steady reviews. This group had every location described differently.
Once the profiles agreed with each other, its location pages started holding first-page positions across those cities.
Page 1Positions held across several city markets
MultiClinic locations reconciled to one profile standard
0Conflicting phone numbers left in circulation
Anonymized client, local SEO engagement. Figures reflect that engagement and that market.
Questions
Frequently asked questions
Do you manage Local Services Ads for contractors and home service businesses?
Yes, and for the legal and health categories that qualify too. The channel suits any business where the buyer wants somebody vetted and wants them today.
It suits nobody who cannot answer the phone reliably, which is the first thing we check.
How long does the screening and badge process take?
Two to four weeks in most cases, longer if a license or insurance certificate does not match the business name on file exactly.
That mismatch is the single most common cause of a stalled application, so we check it before submitting anything.
What happens when I get charged for a bad lead?
We dispute it, inside the window, with the recording and the notes attached. Wrong number, out of area, wrong service, and job seekers are all creditable. Most credits are approved.
The ones that are not usually failed because nobody filed them in time, which is exactly the job most owners do not have a spare hour a week for.
Is this better than regular Google Ads?
Different, and usually first. You pay per lead rather than per click and you sit above the search ads, which makes it the better starting point for an eligible trade.
It also gives you no control over the landing experience and a narrow set of job types, so search ads still cover everything the screened unit will not serve.
Who would you turn away from this service?
Anyone whose license or insurance is not current, anyone whose phones go to voicemail during business hours, and anyone whose review count is low enough that they would pay for leads while ranking last in the unit.
In that third case we would rather spend two months on your reviews first and start this later.
Ready when you are
Find out if your trade is eligible.
Free 30 minute check. We confirm whether the screened program covers your category and area, look at your review count against the competitors already badged, and tell you whether this is worth starting now or in three months.