Cheap attention is still available here and most local competitors have not shown up yet. That gap does not stay open forever, and it only pays if the video looks like the feed it lands in.
No obligation. We will tell you honestly if your category is not there yet.
In-feed video
Native to the feed, not a commercial that wandered in.
The ninety second fix that saved this Irvine kitchen floor.
original soundFictional advertiser. Player chrome drawn generically, no platform logo reproduced. Illustrative only.
What is included
This channel is a production problem dressed as a media problem. Most of the work below is making video.
The first two seconds decide everything after them. We write the hook before the script, and we write ten of them.
Shot on a phone on purpose. A polished commercial gets scrolled past faster than a shaky clip of the actual job.
A post that already earned attention organically is the cheapest ad you will ever run. Boosting it keeps the social proof attached.
The delivery system here is better at finding your buyer than any interest list is. Our job is the radius and the creative, not the checkboxes.
A native ad that dumps someone on a corporate homepage breaks the spell. The page has to feel like the video that sent them.
Last click undercounts this channel badly. We report what the platform claims, what your CRM confirms, and what changed in your other channels.
The process
The first month is production. Nothing useful happens before there is enough video.
Ten hooks written, three scripts chosen, and a way for your crew to capture clips on a job without it becoming somebody's second job.
Nine to twelve pieces live at once. Fewer than that and the platform never gets to pick a winner for you.
Hook rate first, then hold rate, then cost per lead. A video with a great hook and a bad body is a different fix from one with neither.
Build the next batch from what actually held attention, and decide with you whether this channel earns its place next to search.
Proof
Both results below came from local search and paid social rather than short form. We say which service produced a number instead of letting the page imply it.
Three neighboring locations, one account, run on local search and paid social together.
The lesson that transfers straight to short form: photographs and clips of the actual food and the actual family outperformed every polished graphic, and it was not close.
That is the entire argument for filming on a phone.
Anonymized client. Figures stay qualitative where we do not hold the export.
A specialist workshop in a highly visual trade, where the before and after is the sales pitch. Matt ran its local search program to first position across the county for its core service.
Categories like this one are exactly where short form has the most room, because the work photographs itself.
Anonymized client, local SEO engagement. Past results are not a promise of future results.
Questions
Yes, and it is the newest thing on our list. This channel is cheap right now because local competitors have not arrived. That window is real and it is temporary.
We take it on where the work is visual and the buyer is under about fifty, and we say no where neither is true.
Sometimes, and that is a real reason to skip it.
The audience has aged up a lot, so the answer is less obvious than it was three years ago, but if your buyer is a retired homeowner your budget belongs in search.
We would rather lose this line item than take it and blame the algorithm later.
It helps and it is not required. Work footage with captions performs well on its own, and so does a crew member who enjoys it more than you do.
The one thing that does not work is a stock library, because the feed can spot it instantly.
Three ways, none of them perfect. Direct leads through instant forms, which are easy to count. Branded search volume, which usually rises before anything else does.
And asking new customers how they heard about you, which is unfashionable and still the most honest signal available.
About ten minutes of raw clips a week, filmed on a phone during jobs you were doing anyway. We do the rest.
If nobody at your business will do that ten minutes reliably, this channel will not work for you, and knowing that in week one saves everyone a quarter.
Free 30 minute call. We look at who in your category is already running short form locally, what they are doing, and whether the gap is worth taking. Half these calls end with us telling you to spend the money on search instead.
